Vendor and sponsor spots coming soon.Vendor, food truck, sponsor, and performer opportunities are coming soon. Join the listJoin the interest list

Better ThanGood Festival

Good food. Good music.Good energy. Great cause.

Date: September 2027
Time: Noon to 8 PM
Place: Michigan City, Indiana

Exact date and venue announced soon.

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Three friends laughing with their arms around each other at an outdoor gathering

A good day, together

The Better Than Good Festival is where fun, community, wellness, and purpose meet.

Join us for a full day of live entertainment, delicious food, local shopping, family fun, wellness experiences, and feel-good moments, all while supporting families who have experienced pregnancy loss and stillbirth.

We’re bringing together families, friends, local businesses, entertainers, food vendors, and wellness organizations for an unforgettable day in Michigan City.

Whether you come to hear the music, try something delicious, shop with local businesses, let the kids play, explore wellness resources, or simply enjoy the atmosphere, there will be something waiting for you.

This is more than a day out. It’s a chance to celebrate our community while helping the Alani Jones Foundation bring comfort and support to families when they need it most.

All the feel-good experiences in one place

Better Than GoodStage

The soundtrack to a beautiful day.

The Better Than Good Stage will feature live R&B and jazz performances, a live DJ, community entertainment, contests, special guests, and energizing wellness moments.

From smooth sounds to songs that make you move, the stage will keep the festival’s energy alive from beginning to end.

A trumpet player in a bandana and sunglasses performing outdoors in late-afternoon sun

Better Than GoodFood Court

Come hungry, because the food is part of the experience.

The Better Than Good Food Court will bring together food trucks, restaurants, dessert vendors, and beverage businesses serving festival favorites and delicious local finds throughout the day.

Better Than GoodMarketplace

Shop small, discover something new.

Meet the people behind some of our area’s most exciting businesses. The Better Than Good Marketplace will feature local makers, boutiques, artists, service providers, community businesses, and unique brands with products and experiences to explore.

A woman with braids standing in front of an outdoor market

Better Than GoodKids’ Zone

Big fun for our smallest festival guests.

Children and families can enjoy inflatables, games, crafts, interactive entertainment, and other activities designed to keep the fun going all day long.

Better Than GoodWellness Row

Wellness that meets people where they are.

Explore approachable resources supporting mental, emotional, physical, and family wellness. Meet helpful local organizations, discover new services, join interactive experiences, and leave with information you can actually use.

Better Than GoodLounge

Take a break without leaving the fun behind.

Comfortable seating, shade, and a relaxing place to recharge, connect with friends, and enjoy the festival atmosphere.

Better Than GoodHeadquarters

Meet the mission behind the festival.

Visit the Alani Jones Foundation at Better Than Good Headquarters to learn about our work, explore the Comfort Box experience, shop AJF merchandise, make a donation, and discover ways to support families experiencing pregnancy loss and stillbirth.

What to expect

Live R&B and jazz performances
A live DJ and festival entertainment
Local food trucks and dessert vendors
Shopping with local businesses and makers
Inflatables, games, and children’s activities
Mental, emotional, physical, and family wellness resources
Giveaways, contests, and interactive experiences
Comfortable places to relax and connect
Opportunities to support the Alani Jones Foundation
Plenty of good energy and memorable moments

Fun with a greater purpose

The Better Than Good Festival was created by the Alani Jones Foundation to bring joy to our community while raising awareness and support for an often-silent experience.

The Alani Jones Foundation serves parents and families affected by pregnancy loss and stillbirth. Through our Comfort Boxes and developing grief-support resources, we remind families that they are seen, supported, and not alone.

Every sponsorship, donation, purchase, and festival partnership helps us continue providing meaningful comfort to families navigating life after loss.

Learn about the foundation

Everyone is invited to feel good

The Better Than Good Festival is being created for the entire community.

Bring the children. Invite your friends. Plan a day out with your partner. Meet up with coworkers. Come discover local businesses, enjoy the music, and experience something positive right here in Michigan City.

Whether you have a personal connection to the Alani Jones Foundation’s mission or are simply looking for a great community event, there is a place for you here.

A saxophonist playing in golden evening light with his band behind him

A child laughing while playing in the water

Put your business behind something good

The Better Than Good Festival gives businesses an opportunity to reach local families, demonstrate community leadership, and support a meaningful mission.

We are looking for sponsors who want to help create an exciting community experience while making a measurable difference for families experiencing pregnancy loss and stillbirth.

Sponsorship opportunities may include:

Brand visibility
Festival signage
Digital promotion
Stage recognition
Vendor space
Sponsored experiences
Customized activations

Interested in creating a custom sponsorship or sponsoring a specific festival area? We would love to connect.

Become a sponsorExplore sponsorship opportunities

Bring your business to the festival

Are you a local business owner, maker, food vendor, wellness provider, entertainer, or community organization?

The Better Than Good Festival is an opportunity to introduce your work to an engaged local audience while becoming part of a positive, purpose-driven community experience.

Applications will be available for:

Marketplace vendors
Food trucks and beverage vendors
Dessert vendors
Wellness organizations and providers
Community resource organizations
Performers and entertainers
Children’s activity providers

Join the vendor listJoin the vendor interest list

Help us bring the feel-good energy

There are many ways to be part of the Better Than Good Festival. You can attend, sponsor an experience, become a vendor, volunteer, perform, donate, share the event, or connect us with a business that should be involved.

However you participate, you will be helping us create something special for Michigan City while expanding the reach of the Alani Jones Foundation.

Become a volunteer Partner with us

The countdown is on

Until September 2027. The exact date and venue are coming soon, and the festival list hears them first.

Be the first to know

Join the festival list to receive the official date and location announcement, entertainment reveals, vendor spotlights, ticket information, volunteer opportunities, and other festival updates.

Questions, answered

When is the Better Than Good Festival?

The festival is planned for September 2027 from 12:00 PM until 8:00 PM. The official date will be announced soon.

Where will the festival be held?

The Better Than Good Festival will take place in Michigan City, Indiana. The official venue will be announced after it is finalized.

Is the festival family-friendly?

Yes. The festival is being designed for adults, families, couples, young people, and children. The Better Than Good Kids’ Zone will include activities created especially for younger guests.

Will there be food?

Absolutely. The Better Than Good Food Court will feature a variety of food trucks, beverage vendors, desserts, and other local favorites.

What type of music will be featured?

Guests can expect a feel-good mix of live R&B, jazz, DJ entertainment, and additional community performances.

How does the festival support the Alani Jones Foundation?

Festival sponsorships, donations, fundraising activities, and other event proceeds will help the Alani Jones Foundation provide Comfort Boxes and grief-support resources to families experiencing pregnancy loss and stillbirth.

How can my business become involved?

Businesses can participate as sponsors, marketplace vendors, food vendors, wellness providers, activity partners, donors, or promotional partners. Interest forms and application information will be released soon.

Will tickets be required?

Ticket and admission details will be announced once the final event structure is confirmed.

Come feel good.Help us do good.

Music. Food. Family. Wellness. Community. Purpose.

It’s all coming together at the Better Than Good Festival 2027. Join us as we create an unforgettable day for Michigan City and meaningful support for families served by the Alani Jones Foundation.

Get festival updates Become a sponsor